parcelgo
Memorable corporate identity for tracking parcel service
Client
Our customer parcelgo helps to track shipments from abroad. The project is at the launch stage, so they need a design that will produce a wow effect and will set parcelgo apart from other services.
Task
The task is to develop a bold design for a young audience who knows where to buy cool stuff at a good price.
Solution
Bright and functional design with reference to the geek culture.
Logotype
The logo is a piece of scotch, a clear hint at the scope: parcels, packaging. This solution allows to brand everything with minimal investment. It is enough to print a sign on the packing tape and paste over any carrier:
Typography
"Computer" fonts complement the identity. Such typography is easy to apply on the site, packages, documentation:
Color palette
Black adds seriousness, and “electric” blue makes it bright:
The spaceship
Special love in the new corporate style — the spaceship. It resembles the rocket from Futurama, but has its own unique form and charisma.
The spaceship is a real talisman, it will look cool on the site and in advertising. Wr-oo-oom!
The spaceship is a real talisman, it will look cool on the site and in advertising. Wr-oo-oom!
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